KEY ($0.00) TAKEAWAYS
- Moca Network and SK Planet have launched OKI Club, integrating Web3 technology into South Korea’s largest rewards service, OK ($0.00) Cashbag.
- OKI Club utilizes Moca Network’s AIR Kit SDK, allowing users to access Web3 services and earn rewards through a unified digital identity.
- The launch attracted over 600,000 pre-registrations, highlighting strong demand for blockchain-integrated consumer applications in South Korea.
- The partnership aims to enhance consumer engagement and expand the utility of MOCA Coin across various sectors.
On February 27, 2025, Moca Network, a flagship project by Animoca Brands, and SK Planet, a leading information and communications technology platform in South Korea, announced the launch of OKI Club. This premium membership program integrates Web3 technology into SK Planet’s OK Cashbag app, South Korea’s largest integrated rewards service. The announcement was made here.
OKI Club is powered by Moca Network’s AIR Kit SDK, enabling retail users to access Web3 services within a Web2 app. This integration brings blockchain functionality and interoperable digital identity to one of South Korea’s most widely used consumer platforms. SK Planet users can join OKI Club and earn rewards by signing up for an AIR account within their OK Cashbag app.
Web3 Integration and User Engagement
OKI Club marks the first large-scale enterprise integration of AIR Kit, which includes a global account, identity, and reputation layer. This allows users to accumulate, own, and use their assets with a unified digital identity across multiple ecosystems and applications. By providing a single login entry point, OKI Club offers an engaging path for onboarding retail consumers in South Korea to Web3.
Users of OK Cashbag who sign up for an AIR account can earn rewards in the form of OCB Points and MOCA Coin. By accruing identity and reputation data within their AIR accounts, users unlock additional in-app benefits within OK Cashbag and cross-ecosystem benefits from the broader Moca Network.
Strong Demand and Future Prospects
Prior to its launch, OKI Club attracted over 600,000 pre-registrations for early access from unique KYC’d users of OK Cashbag. This indicates a strong demand in South Korea for blockchain-integrated consumer applications. By tapping into SK Planet’s 28 million KYC-verified users, OKI Club and the partnership between Moca Network and SK Planet are poised to drive widespread Web3 adoption on one of South Korea’s most popular consumer platforms.
The collaboration is expected to boost the adoption of MOCA Coin and expand its utility across gaming, intellectual property, sports, and entertainment. SK Planet aims to leverage Web3 to enhance consumer engagement strategies.
Kenneth Shek, the project lead of Moca Network, stated that the launch of OKI Club is a significant milestone for Moca Network’s AIR Kit, marking its integration into a leading Web2 consumer platform in Asia. Kyosu Kim, CBO at SK Planet, emphasized that OKI Club is designed to maximize customer benefits across everyday lifestyle brands.
Why This Matters: Impact, Industry Trends & Expert Insights
The launch of OKI Club by Moca Network and SK Planet signifies a major step in integrating Web3 technology into South Korea’s largest rewards service, OK Cashbag. This initiative represents a significant advancement in the adoption of blockchain technology within consumer applications.
Recent industry reports indicate significant advancements in regulatory frameworks and market growth for Web3 adoption in South Korea. The Financial Services Commission’s plans to permit corporate investment in virtual assets aim to boost Web3 adoption. This aligns with the integration of Web3 technology in OKI Club, enhancing the consumer experience by providing blockchain-based rewards.
A report highlights that the Asia-Pacific region, including South Korea, is witnessing high cryptocurrency adoption rates driven by practical utility and financial motivations. This supports the potential impact of OKI Club in engaging users with Web3 technologies, further accelerating the region’s position as a leader in blockchain innovation.
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