Animoca Brands Japan Partners with XANA to Expand Web3 Game Based on BreakingDown – BitRss

On 17 February 2025, Animoca Brands Japan, a strategic subsidiary of Animoca Brands, announced a partnership with XANA LLC, the company behind the Web3 metaverse XANA. This collaboration aims to support the global development of XANA BreakingDown, a Web3 game currently in closed alpha, developed by XANA and inspired by the popular martial arts event BreakingDown.

BreakingDown, launched in 2021 by mixed martial artist and YouTuber Asakura Mirai, is a unique mixed martial arts event in Japan. It features fighters from various backgrounds competing in one-minute rounds. The event has gained significant attention for its distinctive style and has a substantial fan base. The official BreakingDown YouTube channel boasts over 206,000 subscribers and more than 110 million views.

XANA has been a main sponsor of several BreakingDown events and has launched the “XANA x BreakingDown Avatar NFT” collection, which saw rapid sales. The first sale sold out 5,000 NFTs in 10 minutes, and the second sale sold out 100 NFTs in just one minute.

Animoca Brands Japan’s Role in Global Expansion

Animoca Brands Japan serves as a gateway between Japan and the global market, promoting the mass adoption of Web3 by supporting the international expansion of Japanese intellectual property (IP) and content. The company will leverage its expertise and extensive network to support the global marketing efforts for XANA BreakingDown.

Yuji Mizoguchi, COO of BreakingDown and CEO of XANA JAPAN, highlighted the fusion of BreakingDown’s entertainment value with XANA’s Web3 technology. He expressed confidence that the partnership with Animoca Brands Japan would accelerate the global expansion of BreakingDown events.

Rio Takeshi Kubo, CEO of XANA, emphasized the significance of the partnership in supporting the global reach of the Web3 game, which transcends traditional martial arts boundaries. Kensuke Amo, CEO of Animoca Brands Japan, noted the opportunity to connect Japan with the world through the expansion of BreakingDown, a well-known Japanese IP.

About XANA BreakingDown

XANA BreakingDown is a Web3 game based on the BreakingDown martial arts event. It combines real match excitement with Web3 gaming and is currently available in closed alpha to holders of XANA x BreakingDown avatar NFTs. The game represents a new genre that merges traditional martial arts entertainment with cutting-edge Web3 technology.

For more information, visit the official announcement here.

Why This Matters: Impact, Industry Trends & Expert Insights

Animoca Brands Japan’s partnership with XANA aims to expand the Web3 game XANA BreakingDown globally, leveraging the popularity of the BreakingDown martial arts event.

Recent industry reports indicate significant growth and innovation in the Web3 gaming sector. The surge in on-chain gaming activity and the rise of new gaming ecosystems are key trends. This aligns with Animoca Brands Japan’s efforts to promote XANA BreakingDown globally, tapping into the expanding Web3 gaming market.

A TechNode Global report highlights the impact of Animoca Brands’ partnerships on global marketing, particularly in the Web3 and blockchain gaming sectors. This supports the strategic move to expand XANA BreakingDown’s reach, leveraging Animoca’s expertise and network to enhance global marketing efforts.

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