As the authors themselves noted, most business analysts have a ton of books from the field on their shelves. However, while they often turn to them for advice, they rarely read them in their entirety. Most books on business analysts are conceived as textbooks or manuals, with readers picking particular chapters to find the information they need.
On the other hand, Brainy Glue is meant to be read from cover to cover, and most readers do exactly that. To make sure the audience remains glued to the book, Richards and Hendrickx created Abbie Townsend and a slew of other characters who, each on their own level, implement business analysis methods or experience the effect of change and innovation in their environment.
Written in conversation language, the book gives space to each character to demonstrate their modern “hard” business analysis techniques, but also show off soft “street” skills. By doing so, the story provides a thorough explanation of what it is that business analyst actually does.
