This National Girls and Women in Sports Day (NGWSD), women’s sports talent management firm Always Alpha – a subsidiary of leading entertainment marketing, production and content development company Dolphin (NASDAQ:DLPN) – and women’s sports marketing firm Deep Blue Sports + Entertainment announced that the companies are joining forces to further elevate the industry by strategically merging resources to create the largest firm dedicated to supporting female athletes and commercial partners in women’s sports.
This first-of-its-kind joint venture dedicated to women in sports combines the unique expertise of Always Alpha, backed by Dolphin and its portfolio of best-in-class communications companies, and Deep Blue – supported by investment from independent, integrated agency Giant Spoon. The venture is driven by a team of industry leaders: Always Alpha’s co-founders, the most decorated American track and field Olympian of all time Allyson Felix alongside CEO Cosette Chaput, as well as Deep Blue’s founder and CEO Laura Correnti.
Together, this new entity has signed some of the world’s top female football talent to manage and represent their commercial interests, effective immediately. This roster includes Always Alpha client Temwa Chawinga (Malawi, Kansas City Current) and Deep Blue Sports + Entertainment clients Barbra Banda (Zambia, Orlando Pride) and Niamh Charles (England, Chelsea F.C.).
DLPN shares lost a penny to begin Wednesday at just over a dollar.
