In an effort to “Make America Healthy Again,” the Trump Administration wants to “re-direct our national focus, in the public and private sectors, toward understanding and drastically lowering chronic disease rates and ending childhood chronic disease. This includes fresh thinking on nutrition, physical activity, healthy lifestyles, over-reliance on medication and treatments, the effects of new technological habits, environmental impacts, and food and drug quality and safety,” as quoted by The White House. All of which could create a healthy market for healthy snack stocks like Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), BellRing Brands (NYSE: BRBR), General Mills (NYSE: GIS), Kellanova (NYSE: K) and Mondelez International (NASDAQ: MDLZ), too.
Within 100 says of the date of the Make America Healthy Again order, the Commission is expected to assess the threat that “certain food ingredients, certain chemicals, and certain other exposures pose to children with respect to chronic inflammation or other established mechanisms of disease;” Identify and report on “best practices for preventing childhood health issues, including through proper nutrition and the promotion of healthy lifestyles;” and Evaluate the effectiveness of existing educational nutrition programs with regard to nutrition, physical activity, and mental health for children. All of which could help lead to big changes in food ingredients, health, and nutrition.
Look at Simply Better Brands (TSXV: SBBC) (OTCQX: SBBCF), For Example
Simply Better Brands Corp., a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, is pleased to announce the launch of TRUBARTM in Costco Canada’s West Region. This milestone marks a major expansion of the TRUBARTM footprint in Canada while deepening the Company’s strategic partnership with Costco.
“The Canadian market represents an attractive growth opportunity for TRUBARTM, and we couldn’t be more pleased to take the next step in our successful partnership with the introduction of our brand in Costco Canada,” said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. “The club channel plays a critical role in our distribution expansion and brand building strategy. The launch in Costco Canada advances our focus on building consumer awareness and trial of TRUBARTM with Costco club members.”
To accelerate its growth strategy in Canada, Simply Better Brands Corp. has appointed Carmen Fadi as Director of Sales for TRUBAR™. In this role, Fadi will lead expansion efforts across retail and direct-to-consumer channels, focusing on securing new business and strengthening market presence.
Fadi brings over 20 years of experience in sales and business development, having held senior leadership roles at companies such as Kindred Canada, Edgewell Personal Care, and Nestlé. Most recently, she served as Regional Director, Western Canada at Kindred Canada, where she led retail expansion strategies and key account management. Her expertise in go-to-market strategies, retail partnerships, and category growth will be instrumental in driving TRUBAR™’s footprint in the Canadian market.
Additionally, the Company has expanded TRUBAR™’s retail footprint in Canada with two new partners:
– Nature’s Emporium, an Ontario-based health food market with six locations, is known for its commitment to organic, natural, and locally sourced products.
– Freson Bros., an Alberta-based grocery chain with 16 locations, is recognized for its fresh, Alberta-grown ingredients and in-house bakery and smokehouse.
The addition of these two partners strengthen the brand’s national presence, making TRUBAR™ more accessible to health-conscious consumers through retailers that prioritize quality ingredients and nutrition.
Other related developments from around the markets include:
BellRing Brands reported results for the first fiscal quarter ended December 31, 2024. “We are pleased with our first quarter performance. Premier Protein consumption accelerated, lifted by distribution gains, strong velocities and incremental promotional activity. The brand achieved new all-time highs for household penetration and total distribution points,” said Darcy H. Davenport, President and Chief Executive Officer of BellRing. “We saw strong margins aided by the timing of marketing spend and non-recurring cost favorability. Our momentum remains high, with the convenient nutrition category continuing to drive robust growth. Our strong start to 2025 gives us greater confidence in the full year and drove our decision to raise our outlook.”
General Mills reported results for its fiscal 2025 second quarter. “We made important progress accelerating our volume growth and market share trends in the first half of the year, including returning our North America Pet business to growth,” said General Mills Chairman and Chief Executive Officer Jeff Harmening. “To achieve and build on these enterprise-wide gains, we’ve made incremental investments to bring consumers greater value. While these investments lower our profit outlook for fiscal 2025, they better position General Mills for sustainable growth in fiscal 2026 and beyond. Amidst a dynamic external environment, I’m not only confident in our plans, but especially our teams, who are operating with agility and doing what’s right for our consumers.”
Kellanova announced that its Board of Directors declared a dividend of $0.57 per share on the common stock of Kellanova, payable on March 14, 2025, to shareowners of record at the close of business on March 3, 2025. The ex-dividend date is March 3, 2025. This is the 401st dividend that Kellanova, previously Kellogg Company, has paid to owners of common stock since 1925.
Mondelez International declared a regular quarterly dividend of $0.47 per share of Class A common stock. This dividend is payable on April 14, 2025, to shareholders of record as of the close of business on March 31, 2025.
Legal Disclaimer / Except for the historical information presented herein, matters discussed in this article contains forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. For making specific investment decisions, readers should seek their own advice. Winning Media is only compensated for its services in the form of cash-based compensation. Pursuant to an agreement Winning Media has been paid three thousand five hundred dollars for advertising and marketing services for Simply Better Brands. by Simply Better Brands. We own ZERO shares of Simply Better Brands. Please click here for disclaimer.
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