Japan’s MUGEN Chain Surpasses 1 Million Transactions in First Month – BitRss

Loyalty Marketing, Inc. (LM), the operator of Japan’s popular ‘Ponta’ point program, has reported that its proprietary blockchain, MUGEN Chain, has surpassed 1 million transactions within a month of its launch. Built on the Avalanche blockchain, MUGEN Chain connects Ponta members with Web3 services, offering innovative ways to engage users.

In December, LM introduced its Web3 platform, MUGEN Portal, featuring its first service: Sustainable ‘Community Support Records.’ This service tracks and visualizes users’ contributions to sustainability-related activities across LM and its participating partner services. Known as Green Ponta Action, the feature attracted over 75,000 users on-chain in just one month.

Connecting Users with Web3 Services

LM aims to create new value for its Ponta members by offering accessible and user-friendly Web3 services, promoting the mass adoption of blockchain technology. The company began developing the MUGEN Chain on Avalanche in the summer of 2023, recognizing Web3’s potential to connect scattered data and provide deeper consumer insights.

The MUGEN Portal allows Ponta members to log in easily using their existing Ponta ID ($0.02) and access a variety of services. LM plans to leverage this ecosystem to connect online and offline consumer behaviors by issuing NFTs, enabling businesses to better understand and respond to consumer needs.

Sustainability and Community Engagement

The inaugural service on the MUGEN Portal, Sustainable Community Support Records, focuses on visualizing consumer contributions to sustainability efforts. Partnering with LM’s SDG-oriented app, Green Ponta Action, the feature records users’ donation amounts and displays them transparently using blockchain technology. Users receive rewards such as NFTs and Ponta points based on their contributions.

Additionally, GEOFLA Inc.’s mobile app Prally has joined the initiative. Prally’s users who exchange their travel-earned points for Ponta points see a portion of Prally’s revenue allocated to donations, which are reflected as contribution amounts within the Community Support Records feature.

LM invites other companies aligned with the initiative’s goals to join the MUGEN Portal ecosystem to expand its scope and impact. By delivering familiar, everyday Web3 experiences to over 100 million Ponta members, LM is positioning itself at the forefront of Web3 innovation.

For more information, visit the official announcement here.

Why This Matters: Impact, Industry Trends & Expert Insights

Japan’s MUGEN Chain, developed by Loyalty Marketing, Inc., has surpassed 1 million transactions within its first month, showcasing the potential of blockchain technology in enhancing consumer engagement through innovative Web3 services.

Recent industry reports indicate that blockchain adoption is significantly advancing, with growing integration of blockchain with technologies like Web3. This aligns with the launch of MUGEN Chain, which connects Ponta members to Web3 services, highlighting blockchain’s role in transforming traditional consumer interactions.

A report from Tiger Research emphasizes the proactive policies of the Japanese government in supporting blockchain technology, which are crucial for the growth of Web3. This supports the significance of MUGEN Chain’s rapid transaction growth, as Japan continues to foster an environment conducive to blockchain innovation.

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