Tether and Reelly Tech Partner to Integrate USDT in UAE Real Estate Market – BitRss

On February 6, 2025, Tether Operations Limited, a leading entity in the digital asset industry, announced a strategic partnership with Reelly Tech, a prominent real estate B2B platform in the UAE. This collaboration, formalized through a Memorandum of Understanding (MoU), aims to revolutionize real estate technology by integrating Tether’s stablecoin, USDT, into Reelly Tech’s platform.

The initiative will enable over 30,000 local and international agents on Reelly Tech’s platform to utilize USDT, enhancing efficiency and streamlining processes in the dynamic UAE real estate market. As part of this collaboration, Tether and Reelly Tech will develop an educational series to be featured on Reelly Tech’s platform. This series is designed to help agents understand the potential of stablecoins in property transactions, including secure USDT transfers for real estate purchases.

Empowering Real Estate Agents with Stablecoin Technology

Reelly Tech, a B2B platform, connects over 30,000 agents across the UAE and international markets. It provides comprehensive analysis of more than 1,450 projects and AI-driven solutions for creating branded presentations, significantly reducing the time agents spend on these tasks. Beyond property listings, the platform supports professional growth through training, podcasts, and events, fostering a vibrant community of real estate professionals.

This collaboration comes at a time when the Dubai real estate market is experiencing significant growth. In December 2024, off-plan sales reached a value of 283 billion AED, marking a 27.5% increase from the previous year. By leveraging this momentum, Tether and Reelly aim to demonstrate innovative financial solutions that simplify property purchases and accelerate commercial processes for developers and agents.

UAE’s Growing Role in Cryptocurrency Adoption

The UAE ranks third globally in cryptocurrency adoption, following Singapore and Hong Kong, according to reports by Chainalysis and the Henley Index 2024. The region’s proactive regulatory framework, including the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA), has fostered a supportive ecosystem for digital asset innovation. In 2023, the UAE recorded £34 billion in cryptocurrency transactions, a 42% year-on-year growth.

Tether’s collaboration with Reelly Tech aligns with its broader mission to promote blockchain innovation and education globally. Recent initiatives by Tether in the Middle East include the acceptance of USD₮ by the Financial Services Regulatory Authority as an Accepted Virtual Asset in the ADGM and collaborations with RAK DAO ($1.96) in Ras Al Khaimah to promote education on Bitcoin and stablecoins.

Paolo Ardoino, CEO of Tether, stated, “We are excited to collaborate with Reelly Tech to drive blockchain innovation in the UAE’s rapidly evolving real estate sector. This initiative reflects our commitment to advancing resilient digital economies by empowering individuals and businesses with the tools and knowledge to thrive in a digital world.”

Vitaliy Ryzhak, CEO of Reelly, added, “The joint launch of the training program is only the first step. The UAE real estate market is experiencing dynamic growth, attracting large amounts of capital from around the world. We aim to make international real estate investment safe, efficient, and easy.”

This partnership signifies a significant step toward integrating blockchain technologies into traditional industries like real estate, reinforcing Tether’s commitment to innovation and financial inclusion. More details about the collaboration can be found here.

Why This Matters: Impact, Industry Trends & Expert Insights

The strategic partnership between Tether and Reelly Tech to integrate USDT into the UAE real estate market signifies a pivotal moment in the adoption of cryptocurrency within traditional industries. By enabling transactions with stablecoins, this collaboration enhances the efficiency and transparency of real estate deals in a rapidly growing market.

A recent industry report highlights the UAE’s real estate market as a leader in blockchain-driven transactions, with significant growth fueled by cryptocurrency integration. This aligns with the Tether and Reelly Tech partnership, as it exemplifies the increasing use of digital assets to streamline property transactions in the region.

According to experts, Tether’s stablecoin offers a stable and efficient means for real estate purchases, reducing risks and transaction costs associated with volatile currencies. This supports the impact of the Tether and Reelly Tech collaboration, as it demonstrates the practical benefits of using stablecoins in real estate transactions.

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